The Odder Side is a modern fashion brand from Poland that embraces simplicity and individuality. As the brand experienced rapid growth, it needed an online store that would reflect its minimalist design philosophy while providing a seamless shopping experience.

The objective of this project was to create a visually compelling and intuitive e-commerce experience that aligned with the brand’s core values. The new website needed to enhance The Odder Side’s image as a premium fashion brand while positioning it as a strong competitor to industry leaders like Zara. The challenge was to strike a balance between aesthetics and functionality, ensuring a smooth and engaging shopping journey for customers.

I led the design for this project, managing the entire process from initial client workshops to overseeing development. Here's how the process looked like:

Although I don’t have direct analytics, my discussions with the client post-launch indicated overwhelmingly positive feedback from customers. The refined design contributed to a noticeable increase in conversion rates, and remarkably, the website has remained largely unchanged for over six years—an uncommon feat in the fast-evolving fashion industry. This longevity speaks to the effectiveness of the design and its ability to serve the brand’s needs long-term.